This allows foreign brands to engage with Chinese consumers, provide customer support, and build relationships. WeChat enables direct communication between brands and consumers through features like text messaging, voice messaging, and video calls. By creating and maintaining an official account, companies can share content, promote products or services, and reach a large audience of potential customers. WeChat official accounts provide a platform for foreign brands to increase their visibility and exposure in the Chinese market. Let’s take a look at some of the key advantages of creating a WeChat public account for your company in China: Brand Exposure Benefits of Using WeChat Official Account for Foreign BrandsĪ WeChat business account offers many features that are very beneficial for brands present in the Chinese market. It presents an unmissable opportunity for companies looking to connect with potential Chinese customers directly and navigate local markets with great success. WeChat’s user numbers have soared to unprecedented levels, making it the largest and most active social network platform available. With a staggering 80% of the population relying on this platform for communication and organization, email simply doesn’t cut it. Mastering WeChat is an absolute must for businesses looking to tap into China’s thriving market. WeChat’s penetration of Chinese Netizens reaches 93% in China’s Top Tier cities. On average, 60% of WeChat users open the app more than 10 times per day. The barriers to entry into WeChat are actually an advantage for savvy businesses that seize the chance to market themselves on China’s largest and most active social network. WeChat recently hit a record level of 1.26 billion monthly active users on the platform. WeChat Hit 1.2 Billion Monthly Active Users There are two main types of WeChat official accounts: Subscription accounts and Service accounts. They are business accounts that allow companies to publish content, gather followers, and promote their products or services. To choose which account that you are going to create will be based on the goals that you want to achieve.WeChat official accounts are public accounts on the Chinese social media platform WeChat. Some additional features can be unlocked once the account is verified for example custom menus, menu interface, voucher cards, WeChat advertising and more. Service account content is not searchable on Sogou search engine, it has more API and SDK access that gives more flexibility to customized development such as native eCommerce features, Wechat payment, QR code tracking and so on. The basic menu customizations are available to verify and unverified accounts alike. Original content can be certified and re-shared by other accounts with mention to the original publisher. Service account provides 4 push articles per month, up to 8 articles each time and the push notifications send to users as regular chat which means it can send personalized content with the help of CRMs.Īlso, subscription account is more on producing high-quality content to push on a high-frequency basis to the audience while service account is focusing on push notifications to users with the content of order information, booking information, etc, after-sales service and the access to a tool to sell online. Content is searchable on Sogou search engine (搜狗). In terms of push notification, a subscription account does not push notifications to users, only a red dot beside the thumbnail, it provides 1 push article per day with up to 8 articles in each push.
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